What BLUF delivers
BLUF performs all ARNG-specialized work in-house, eliminating the layered markups and capability gaps of the prime-subcontractor model. Every program is built for the ARNG mission and tied to measurable recruiting outcomes.
Marketing in a Box™
Pre-built recruiting marketing programs that deploy within days of award.
- QR in a Box™ Digital business cards with dynamic QR codes and NFC tap cards.
- Brand in a Box™ A branded recruiter template library and enablement kit.
- Data in a Box™ Real-time dashboards, monthly and quarterly reporting, annual ROI analysis.
- Outreach in a Box™ Automated email and SMS lead nurturing, surfacing engaged prospects.
- Leads in a Box™ Referral programs that capture and route leads.
- Social in a Box™ Up to five posts per week across Meta, Instagram, and Snapchat, with content calendar, approval workflow, and monthly reporting.
Recruiting Location Management (RLM™)
BLUF originated RLM and is the only firm delivering it under that name across the ARNG enterprise. RLM integrates Google bulk verification, distribution across 70+ directories, the proprietary arngrecruiting.com directory, integrated call tracking, and leads-to-enlistment attribution.
- Listing and reputation management and local SEO
- Google bulk verification and centralized location management
- Annual online presence audit
- Four workstreams: digital visibility, information integrity, reputation management, conversion optimization
Listings in a Box™ is the local SEO layer within RLM: continuous synchronization across 70+ directories, review management campaigns, and on-listing optimization, applied where it produces measurable search lift.
Market Research and GIS Analytic Studies
50+ studies delivered. Our GIS methodology is calibrated to ARNG territory structures, Qualified Military Available population, and authorized and assigned strength, using government and industry-standard data sources.
- Recruiting Market Analysis and Missioning
- RSID (team) rebalancing
- Storefront and unit location analysis
- Market share, retention, ASVAB/AFQT, and diversity studies
Media Strategy, Planning, and Buying
Paid social across Meta, Instagram, and Snapchat, plus Google Ads, programmatic, streaming, and out-of-home. Media spend passes through at agency rates. BLUF compensation is billed as labor, with no hidden markups and no revenue stake in spend.
- Paid social across Meta, Instagram, and Snapchat
- Google Ads, programmatic, streaming, and out-of-home
- Media spend passes through at agency rates
- No hidden markups and no revenue stake in spend
Creative, Training, and Support
Creative and training delivered in-house, with no subcontractors between you and the work.
- Creative strategy, branding, and content development
- Recruiter and full-RRB training
- Virtual and in-person delivery
Let's get your state on the map.
Let's talk about your state's recruiting and retention goals and how BLUF can help you reach them.
Book a Meeting